It can alert users to a new version or a special promotion or to a cool new tip on LOL.
Now in 2011, Microsoft has the ability to show the user an image on launch. In 2010, it was expanded so the text in the message could be changed and messages could be displayed to any version of the product including the multilingual versions of MapPoint and AutoRoute. In 2009 there was a simple implementation that popped up a small dialog box letting the user know that a new version is available. Get notified of new products and services - This is Microsoft's 3rd iteration of this feature.
Updated street-level maps for the United States, Canada, Mexico, US Virgin Islands and Puerto Rico – Version 2011 includes approximately a year and a half fresher map data than the previous version, 6,538,642 miles of navigable roads (up 88K miles from last release), 1.9 million points of interest. New in the current Street & Trips 2011 version:
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